Fan involvement platforms allow diehard enthusiasts to engage with their favorite teams
Imagine entering a football stadium. As you walk to your seat, a beacon activates a video on your phone of a player announcing a sale in the team store. You find a jersey you like in the online store and purchase it. By the end of the first quarter, your new jersey is delivered to your seat along with a free foam finger. And everything from your ride to and from the stadium, to ordering a hot dog, to post-game video highlights are all handled by one app.
“These things are happening now,” said Craig Howe, CEO and founder of Rebel Ventures, a leading sports digital strategy and tech venture firm.