Zoolander and Kiehl's Lend a Hand to People Who Don't Age Good
Kiehl's promotes their anti-aging products with a ridiculously good-looking face
As an homage to Derek Zoolander's Center for Kids Who Can't Read Good, Kiehl's launched a pop-up store in New York City's West Village called The Derek Zoolander Center for People Who Don't Age Good. The pop-up store opened last week as part of a number of activations and promotions for Zoolander 2, which hit theaters on February 12.
The pop-up shop (known simply as DZCFPWDAG) offered visitors a chance to purchase a limited-edition line of anti-aging products. The center, created by Night Agency, offered patrons a guided tour by male models through experiences designed to reverse the effects of aging. The experiences included getting misted with Kieh's anti-aging serum, a tutorial on the perfect pants-to-nipple ratio as well as the opportunity to put tiny shoes on your fingers and strut down a “finger runway.”