Autodesk partners with the athletic apparel retailer to deliver the future of performance wear

3D printing has quickly risen to fame as a trendy method for crafting intricate design work in the past years. As an additive manufacturing device—a construction technique which involves layering onto preexisting levels of material as opposed to ‘sculpting’ a shape by trimming it down—engineers and designers are able to create more complex geometric structures which better suit certain situations.

At the forefront of the 3D printing movement is Autodesk, who has been experimenting with pairing the three-dimensional printing equipment with a fresh take on the design process that relies heavily on computing power to formulate the final product. This process has been named ‘generative design,’ and enables designers to get highly optimized prints that are far more precise than the ones they’d be making without the computer’s aid.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in