An exercise in hacking your company culture through the fun and silly

There is a Big Spaceship in Brooklyn manned by Michael Lebowitz, an agency leader who sees the value in allowing his crew to have some fun on the job. In Big Spaceship’s latest Hack Day Challenge held at their New York mothership, in-house teams across all departments were asked to come up with ideas on how to create weird things that people will deem shareable.

PSFK got to drop by Big Spaceship to see the creation first-hand as the teams worked to deliver on a spirited brief, and to get a ‘behind the scenes’ look at the Hack Day in motion.

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