In Brief

Amazon has expanded its Dash Button portfolio to include fish oils, razors and pita chips

From one-click payment to drone delivery, Amazon has cemented its standing as the innovator of seamless and timely shipping. With the inclusion of Dash Buttons for Prime members, which offer a physical asset with which to restock on household favorites, the A-to-Z supplier is proving that quicker paths to purchase and distribution equate to larger influxes of cold, hard cash. In fact, Amazon Dash Buttons have proved so successful that Amazon Prime has just announced the availability of more than 100 new ones, ‘giving Prime members the easiest way to order thousands of products.’

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