Winks and smiles could replace passwords when shopping on Amazon

When you pay for your online haul, you almost always have to retype your password. This can get annoying if you shop online a lot and everyone knows passwords have their worrying limitations. In the hunt for a better way, Amazon is working on using selfies, winks and even smiles to authorize orders.

In a patent filed by the e-commerce giant, first reported by ReCode, they outline a plan on how to make a more secure facial recognition system for user authentication. It proposes the use of a regular camera to capture the user’s face. To verify that the camera isn’t just scanning a photo, the system will ask for either a wink, nod, smile or a combination of the three.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in