Exhibition Brews Up Design Ideas for a Saturated Beer Market
Brewing, screen-printing and illustration come together in a showcase of fictional labels
Beer goes well with a lot of things, but we’re not talking about food pairings here. With one quick look at the beer aisle of a local supermarket it’s obvious that design is one of them. In a market as saturated as the craft beer industry, packaging and design can be a decisive purchasing factor so it’s not strange that an initiative like Artist Beer Visions (ABV) would exist.
Taking inspiration from the creativity that goes into names and labels, this collaborative exhibition of fictional beer labels featuring designs by 20 different artists, combines the time-honored medium of screen printing with brewing. Curated by the London-based studio 3rd Rail, a group of contemporary illustrators, designers and typographers were asked to dream up a brew and a label, which the studio then turned into limited 50 x 50 screen prints. A play on the term ABV (alcohol by volume), the phrase is reworked to hint at the artistic side of beer making, as it has grown popular in the past few years.