Asana Head of Design: How Consumers Call the Shots in the Future of UX
Employees have more control over products they use every day — what that means for designers and developers
Amanda Linden, Head of Design for team work-tracking app Asana, looks at how employees have more control over the products they use every day, and what that means for designers and product developers.
In John Maeda’s recent article, ‘The Distinction Between Designing for Enterprise vs Consumer Customers,’ he explains why designing for enterprise is different, and maybe more challenging than designing consumer applications.
But, as a person who has designed applications for enterprise companies as well as small business and consumer products, I’ve come to believe that the distinction between designing for consumer and enterprise applications has rapidly narrowed over the last several years.