Astrology-Based Fragrances Express Individual Personalities

Astrology-Based Fragrances Express Individual Personalities
Fashion & Apparel

Perfumery creates bespoke scents tailored to individual personalities

Michelle Hum, PSFK Labs
  • 25 march 2016

NOVA is a unisex custom scent bar that invites people to craft custom fragrances according to their individual personalities and preferences. One of its recent collaborations created individual scents based on the wearer’s Roman zodiac sign. After an astrologist calculated their astral classifications, the perfumer crafted a unique blend based on the alignment of the stars at the exact moment they were born. Each individual recipe is saved so you can easily refill or scale the scent for future purchase.

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