Beer Cup with Karaoke Screen Helps You Remember the Lyrics
A beer company makes sure festival goers never miss a lyric
No matter what festival or concert you attend, it always feel good to sing along to a live performance with a huge crowd that loves each song as much as you do. But our brains can't keep track of all the lyrics to every single song—especially when we start knocking back a drink or two.
To save music lovers from lyric FOMO—or simply inspire them to put your vocal chords to use—Brazilian beer brand Brahma created a beer cup outfitted with a karaoke screen.
During the BrahmaValley music festival, the brand gave attendees a Copokê, a cup that displayed the lyrics of songs. The glass also notified attendees about what times the next act would go on. As fans filled their cup with beer, they could prepare themselves for the next show.