How a lifestyle brand designed a style app for a group most marketers forgot

Diane Loviglio and Nicole Chiu, two User Experience experts, previously founded Share Some Style, a personal stylist platform that paired clients with a stylist. Shortly after its launch, the company realized that the majority of their users wanted to stop dressing like college students and start dressing like adults. As they worked through requests they realized that they could make a better version of Share Some Style. Boon + Gable is a mobile lifestyle app that caters to the forgotten generation, consumers in their 30s, 40s and 50s with a high net worth and disposable income.

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