Buildable social video becomes a richer experience the more screens you add

Hip-hop duo Rae Sremmurd’s latest single “Over Here” is released with a buildable music video experience that becomes bigger and better the more devices you link together. By heading over to viewers can place their phones together, making the music video bigger and increasingly intricate. Adding additional devices unlocks secret videos and commentary, making for a richer social music video experience, or as the project’s leading agency Goodby, Silverstein & Partners states; “it’s the first music video that gets better with friends.”

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