Jeff Fromm: Casper Sleep Pods, Battery Rescues and Hershey’s Genius Idea at SXSWi
At SXSW Interactive, these brands shone the brightest
Every March, brands descend upon Austin, Texas for their chance to win the minds, hearts and Instagram feeds of over 50,000 super influencers and digitally connected prosumers at SXSWi.
No matter how much money was spent on virtual reality experiences, branded t-shirts, VIP parties, or even 100-foot Ferris wheels, the brands that stood out most this year were the ones that focused on amplifying the SXSW consumer experience in the analog world.
These brands showed that they understand not only the millennial festival-goer, but also the context of Austin during this time. Here are three of my favorites from SXSWi 2016: