The shade-shifting product combines beauty and science to match the wearer's unique skin makeup

Green isn’t the first color that comes to mind when looking for a flattering lipstick shade, but the cult Australian beauty brand Lipstick Queen has a different idea. The Frog Prince lipstick comes in a shocking bright green shade but it might be the secret to the perfect lip color for every complexion.

While it looks more like a hue suited for a movie villain, it transforms into the perfect shade of pink once applied. The magic ingredient is a pigment called chameleon and it’s sensitive to pH, moisture and light, so it will react differently on each person according to their own body chemistry. At $25 a piece, it has become one the best selling lip products in stores like Birchbox, SpaceNK and Ulta.

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