Color-Coded Pantone Beer Packaging Lets You Know What's in the Can
Pantone meets beer in this sleek and eye-catching packaging design
Pantone continues to influences how designers, artists and other creatives in visual fields execute their projects. The new colors of the year inspired everything from makeup palettes to weddings.
Now, the worlds of Pantone and beer have come together in a sleek concept for packaging design. Spain-based designer Txaber decided to re-envision the beer label as a visual marker that could quickly let drinkers know the contents of the can or bottle.
The designer's project envisions beer cans and bottles with ‘associated with its corresponding Pantone color,' as explained on the designer's Behance page. Each color falls on a spectrum from lightest to darkest, corresponding with the same qualities in the beer. A pale lager gets the lightest color—a bright yellow—while an imperial stout gets a black label.