Crowdsourced screenings could help cinemas monetize by filling empty seats

Ourscreen is a UK-based digital-social platform that empowers film fans to create and attend screenings at their local cinema. They can pick a movie they want to watch on the big screen, then choose the cinema, date and time, and if enough people book tickets the screening will go ahead. This alternative method could help cinemas monetize by filling seats that would otherwise be empty, while film fans benefit from exclusive screenings of movies they want to see, like a popular indie flick or a childhood favorite.

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