An app is reshaping how we interact with the content we want to pay attention to

Inspired by the look and feel of a magazine the iOS app My Blend cleans up your inbox by turning newsletters, blogs and brand promotions into a personalized digital publication, allowing users to decide what to look at now or save for later and even better, what to unsubscribe from.

By signing up with an existing email account, the app gathers all lifestyle emails into one visually pleasing feed. It also has a Discover option that shows new content based on interests. There is a social aspect to it too, which would be the equivalent of forwarding an email to a friend. But what has users raving about in their reviews and is by far the best feature is the instant unsubscribe. No clicking and checking boxes, just one swipe is needed to get rid of newsletters you never wanted to get in the first place.

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