An iconic bootmaker is crowdsourcing design, using feet on the street

The newest boot from Timberland is being designed as you read this… not in the brand’s design studio, but behind the keyboards of the brand’s most loyal customers.

Timberland is partnering with Betabrand to let their customers and consumers help create the Craftletic collection. Through a voting website, this project allows people to have a say in exactly how their next pair of shoes look. The line is intended to explore the intersection of craft and performance. Made by Timberland Design Collective, a collection of designers and craftsmen from Timberland and the VF Global Innovation team, the design session set off in three directions—Modern Nomad, Urbanization, and Neorganic—all aiming to marry high craftsmanship with athletic movement and lifestyle.

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