App doesn't reveal names or genders until you message for a cup of coffee

With the growing popularity of dating apps, creative teams continue to bring different twists on the experience of browsing through hundreds of dating profiles. Each app strives to improve upon the model before it, adding different modes of interactions or new ways to get information from users to create more genuine matches.

 

Cup of Coffee takes a completely different approach by stripping down the amount of information users see. The app only asks that users choose an emoji to represent them and then give a few sentences on what they like to do.

Although Cup of Coffee doesn’t bill itself as a relationship app, it derives from other dating apps that want to connect people in its very simple approach to creating profiles. Users don’t need to give their name, email or phone number. The team explained more about the inspiration behind the app on their website:

Cup of Coffee is our take on how to match you with someone likeminded. But remember, this is just the springboard and you must take it from there. Cup of Coffee is built on the following premises: Anonymous first, mobile first, fun first, no sign up, and no personal data needed.

Users gets matched with others and then can chat via messaging to set up a meeting. This approach forces users to find out more about others through the chat tool. With no information other than sentences like ‘I like movies and pizza,’ Cup of Coffee reminds us that sometimes the best friendships, or relationships, start with a mutual love of food or entertainment.

You & The Gang