David Bowie Touches Down In an Instagram Miniseries
The chameleonic Bowie saw social episodic programming as a natural home for his late work
A 16-episode miniseries called Unbound has launched on Instagram, reinterpreting David Bowie’s Blackstar album. InstaMiniSeries, which creates episodic programming exclusively for Instagram, was given unique pre-release access to the music from Bowie’s 28th studio album.
The platform allows videos of 3-15 seconds long and led to a unique aesthetic interpretation of the album.
Bowie viewed InstaMiniSeries as an exciting new platform for exploring the storytelling within his music. Last fall, he provided its creative team (Carolynn Cecilia and Nikki Borges) with advance, unmediated access to the music and images from Blackstar. This allowed them to create their own visual interpretations of the songs with no limits or preconditions.