Diet Coke Taps Designers to Broaden Its Brand Engagement

Diet Coke Taps Designers to Broaden Its Brand Engagement
Advertising

Coke transforms social media posts into customized apparel, posters, and dogwear

Charlie Stephens
  • 14 march 2016

To love to like, or to like to love a brand? Coke hopes to have answered the question with its ReTweets of Love campaign. Select fans who expressed their love for Diet Coke via Twitter were surprised when their 140 character expressions weren’t just re-tweeted, but were returned to them as unique works of art.

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