Diet Coke Taps Designers to Broaden Its Brand Engagement
Coke transforms social media posts into customized apparel, posters, and dogwear
To love to like, or to like to love a brand? Coke hopes to have answered the question with its ReTweets of Love campaign. Select fans who expressed their love for Diet Coke via Twitter were surprised when their 140 character expressions weren't just re-tweeted, but were returned to them as unique works of art.
As an extension of Coke's Get a Taste Campaign, artists including Erik Marinovich, Marta Cerda Alimbau and Jeff Rogers designed over 50 gifts for lucky social media users, in a display of returning the love in a more meaningful way.