Kit Kat Holograms Turn Study Nights into Jam Sessions
Specially packaged chocolates play holographic boy band music videos in Japan
In Japan, the word Kit Kat sounds similar to the phrase ‘kitto Katsu,’ which means ‘Will surely win!’ The chocolate candies have become popular gifts to students as edible good luck charms. Family and friends often give away boxes of Kit Kats before important exams. J. Walter Thompson Japan teamed with the brand to come up with KitMail Holograms, sold exclusively in post offices around Japan before entrance exams to be mailed to students studying far away.
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