Cardboard packing materials now have a futuristic use

With a cardboard virtual reality viewer project made from its packaging, Coca-Cola envisions a way for soda drinkers to recycle packaging for a DIY VR viewer.

Nick Felder, Coca-Cola Global Group Director of Film and Music Production, shared in a Coca-Cola Stories article, that the VR experience is “living up to its promise.” He continued: “Cardboard headsets are democratizing VR for the masses. They’re affordable, viable and a damn good experience.”

Virtual reality filmmaker and director of Cloud Over Sidra Chris Milk, added in the same article:

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in