Cardboard packing materials now have a futuristic use

With a cardboard virtual reality viewer project made from its packaging, Coca-Cola envisions a way for soda drinkers to recycle packaging for a DIY VR viewer.

Nick Felder, Coca-Cola Global Group Director of Film and Music Production, shared in a Coca-Cola Stories article, that the VR experience is “living up to its promise.” He continued: “Cardboard headsets are democratizing VR for the masses. They’re affordable, viable and a damn good experience.”

Virtual reality filmmaker and director of Cloud Over Sidra Chris Milk, added in the same article:

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