For every bicycle you purchase, impoverished communities receive the gift of mobility

Bikes of Reckless Optimism wants you to buy their bikes: when you do, they'll donate bicycle wheels to someone in need.

The company produces an everyday bike for adults called The Porteur. The belt-driven, three-speed bike is designed to be low-maintenance and highly ridable. The silver matte model was created in collaboration Flying Machine, an Australian bike builder. The company will also produce hand-built, classic wooden tricycles for children, made in the United States, and expand to a line of other models. For every bike sold, Bikes ORO will buy a set of tires for a World Bicycle Relief Buffalo Bike, giving mobility to someone in an impoverished community.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in