An interactive tour lets users browse a virtual museum by a condom brand

Sex and sexuality are difficult topics to talk about in public for some people. But the Internet proves a much more open space for these discussions.

Durex took a creative approach to marketing its product and openly referencing sex through an interactive H5 page in the form of a virtual art museum. Visitors scanned a QR code and immersed themselves in the space.

Animated pieces slowly come together to reveal a structure that looks like a museum; next, the words “Art and Durex” and “spice up your sex” appear. The user clicks on a floating text icon that reads “entrance” and the door virtually opens, directing the user to navigate in order to see the art pieces. The interior is black-and-white, with the art pieces standing out from the background in full color.

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