Watch closely... These natural-looking shoes can change designs on the fly

Could we finally be entering the era of digitized, fully customizable fashion? If a project called ShiftWear raising $928,777 on Indiegogo—3092% of the goal—is any indication, people are seeing new creative possibilities in the surface of shoes, and flexible e-paper technology has finally caught up with the robust demands of the sneakerhead’s gait and lifestyle.

ShiftWear shoes integrate a networked app wearers can use to change the sneakers’ displays. They will then be able to buy and sell designs from each other on a networked app – and keep 70% of the cash themselves.

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