In Brief

Toy-maker envisions parenting in 2025, where toys will be bridge the physical-digital divide

In ten years, many of the teenagers of today will be parents, whose expectations for their child’s health and development will be informed by their own digitally native upbringing. To understand how parenting and digital experiences will co-exist in the future, toy-maker Fisher-Price worked with global innovation design consultancy Continuum to create a video imagining what play will be like in 2025.

The video features familiar Fisher-Price toys like the Rock-a-Stack, but this time covered in felt and technologically enabled, so that a hologram of a bird is released once the felt rings are properly stacked. This vision of the future combines physical toys with a digital world, and was the result of nine expert interviews, ranging from designers to early childhood educators to computer scientists, who all emphasised how technology would become more integrated in the future.

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