Fisher-Price Imagines a Future Full of Hologram Toys

Fisher-Price Imagines a Future Full of Hologram Toys
Design & Architecture

Toy-maker envisions parenting in 2025, where toys will be bridge the physical-digital divide

Daniela Walker
  • 25 march 2016

In ten years, many of the teenagers of today will be parents, whose expectations for their child’s health and development will be informed by their own digitally native upbringing. To understand how parenting and digital experiences will co-exist in the future, toy-maker Fisher-Price worked with global innovation design consultancy Continuum to create a video imagining what play will be like in 2025.

The video features familiar Fisher-Price toys like the Rock-a-Stack, but this time covered in felt and technologically enabled, so that a hologram of a bird is released once the felt rings are properly stacked. This vision of the future combines physical toys with a digital world, and was the result of nine expert interviews, ranging from designers to early childhood educators to computer scientists, who all emphasised how technology would become more integrated in the future.

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Gary Weber, vice-president of design for Fisher-Price, told PSFK that the team found particularly inspiration from an interview with futurist Steve Brown. “He said, ‘Our current technologies and AI systems exist in cages. In the future they will be more integrated into our everyday lives and become autonomous within our environments.’ That really struck a chord with us,” Weber explained. He added:

When anything can become a display, tech will become part of our environment. This is really exciting for Fisher-Price because it means technology will seamlessly integrate with our products in the future, removing the need for a screen while catalyzing parent-child interactions, contextualizing learning moments, and sparking open-ended play.

Throughout the video, it looks like holograms are used to enhance regular toys, but for Weber this is just one possibility for the future of toys. “AR and VR are here, and that technology is advancing so quickly that we believe complete imaginative immersion is next,” Weber said. “Right now, we’re referring to this immersive experience as a hologram because it’s the easiest way to describe it. We don’t know what tech will be used to create this experience—or if it’s even invented yet—but it’s probably coming and it fuel imaginations in a totally new way.”

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Fisher Price Future of Parenting

+Fisher Price

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