Trend Watch: AR Steps Out From Virtual Reality’s Shadow in 2016

Trend Watch: AR Steps Out From Virtual Reality’s Shadow in 2016
technology

How virtual reality's sister technology is adding another layer to our reality

PSFK Labs
  • 11 march 2016

In 2015, countless industries clamored to be involved with virtual reality (VR). Everyone from brands (North Face, Marriott) to education organizations (Dali Museum, Google Apps for Education), media outlets (New York Times, CNN) and more have used VR to tell immersive and memorable stories. Yet, despite the VR buzz, it is its sister technology, augmented reality (AR), that is poised to take over 2016.  

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