How virtual reality's sister technology is adding another layer to our reality

In 2015, countless industries clamored to be involved with virtual reality (VR). Everyone from brands (North Face, Marriott) to education organizations (Dali Museum, Google Apps for Education), media outlets (New York Times, CNN) and more have used VR to tell immersive and memorable stories. Yet, despite the VR buzz, it is its sister technology, augmented reality (AR), that is poised to take over 2016.  

Though both AR and VR aim to entice, entertain and inform viewers with visual content, like most sisters, it is important to remember they each have unique and distinct strengths. AR overlays virtual objects and information into the real world without taking viewers out of their physical environment. It is especially adept at helping people envision how virtual objects would exist in their physical surroundings. Conversely, VR takes people out of their environment and immerses them in an entirely new world which has powerful implications for storytelling.

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