Appliance collection plays on minimalism to create pieces that are classic yet millennial-friendly

Homes don’t feel quite complete until they include just the right appliances to fill out a kitchen. After all, entertaining and cooking make a house feel that much more like a home. With its Artistry Series, GE hopes to bring appliances back to their roots while also appealing to millennial consumers.

The design keeps things simple and sleek, appealing to a minimal style. By using descriptors like “clean” and “cool,” the company emphasizes the appliances as not only functional but aesthetically pleasing.

BASIC MEMBER CONTENT
This content is available for Basic Members.
Already a member, log in