Appliance collection plays on minimalism to create pieces that are classic yet millennial-friendly

Homes don’t feel quite complete until they include just the right appliances to fill out a kitchen. After all, entertaining and cooking make a house feel that much more like a home. With its Artistry Series, GE hopes to bring appliances back to their roots while also appealing to millennial consumers.

The design keeps things simple and sleek, appealing to a minimal style. By using descriptors like “clean” and “cool,” the company emphasizes the appliances as not only functional but aesthetically pleasing.

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