Getty Images Partners with Google and Apple To Reach More Consumers

Getty Images Partners with Google and Apple To Reach More Consumers
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Stock photo agency tries to broaden its consumer base by going B2Everyone

Weronika Jurkiewicz
  • 31 march 2016

In efforts to transform its business from B2B to B2E, business-to-everyone, Getty Images released a new extension for the Google Chrome browser as well as an Apple TV app. The extension lets users enjoy a new fullscreen image every time they open a new tab as well as learn more about the photographer and image’s location. In addition, with a simple click, users can purchase the photograph and hang it on their wall. The Apple TV app, on the other hand, streams hand-selected imagery onto any compatible screen. A team of visual anthropologists sifts through the entire Getty collection to curate new galleries daily.

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