Getty Images Partners with Google and Apple To Reach More Consumers
Stock photo agency tries to broaden its consumer base by going B2Everyone
In efforts to transform its business from B2B to B2E, business-to-everyone, Getty Images released a new extension for the Google Chrome browser as well as an Apple TV app. The extension lets users enjoy a new fullscreen image every time they open a new tab as well as learn more about the photographer and image's location. In addition, with a simple click, users can purchase the photograph and hang it on their wall. The Apple TV app, on the other hand, streams hand-selected imagery onto any compatible screen. A team of visual anthropologists sifts through the entire Getty collection to curate new galleries daily.