Might fibre-based packaging shift retail in an environmentally more friendly direction?

IKEA is moving away from styrofoam to fungi packaging in an effort to reduce waste. Up until this switch the company was literally filling the air and the empty space in its flat packs with something that is more dangerous than the air itself: expanded polystyrene (EPS) foam.

Developed by Evocative, the packaging material comes from fibre-based material, which can be recycled many times and works well with recycling systems used by most countries today. The new fibre-based material is actually made out of mushrooms.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)