This virtual experience makes you feel like you are leaving Earth and traveling 100 years into the future

Virtual reality can take you anywhere. As you sit on your couch, you can explore a city in Europe or swim with fish. The technology has become a new way to create experiences that take users to a different space altogether. It's perfect for entertainment experiences in which users want to feel as if they have left the everyday behind. It only makes sense, then, that VR would be used by thrill-seekers to bolster experiences like riding a roller coaster. Galactica, for instance, is a roller coaster that uses the technology to create an immersive, highly futuristic experience.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in