Kanye’s Pop-Up Store Redefines Concert Merchandise

Kanye’s Pop-Up Store Redefines Concert Merchandise

Hundreds of fans shut down a NYC street to purchase 'The Life of Pablo' branded clothes

Weronika Jurkiewicz
  • 22 march 2016

Kanye West, notorious for his use of Twitter, turned to the platform last Thursday to drop the news about the opening of his pop-up store in SoHo, New York’s famous shopping district. As expected, not long after, his loyal fans flooded the street. Surrounded by Chanel, Celine and Burberry, they were able to purchase items promoting the new album, The Life of Pablo.

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