In Brief

Finger lickin' good chicken, now available in polygonal form

KFC certainly knows its target audience. The world’s largest fried chicken restaurant recently employed Moscow-based PR agency Hungry Boys to advertise in Russia, and the result was a competition held in the virtual world of Minecraft to design the most impressive KFC restaurant, one brick at a time.

Minecraft is a pixel-based sandbox-style game in which users can explore, fight, and gather resources, or simply build stuff. Construction in Minecraft has become an art form; Users must manually assemble their visions from raw materials, like a modern Etch A Sketch.

MEMBER CONTENT
This content is available for Basic and Pro Members.
Already a member, log in