Kraft Runs the Largest Blind Taste Test Ever, And No One Noticed

Kraft Runs the Largest Blind Taste Test Ever, And No One Noticed
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To test a healthier recipe, the food giant put it out to market with no one the wiser

Anna Johansson
  • 9 march 2016

When you think of macaroni and cheese, you no doubt think about Kraft, which has managed to own the title of the “cheesiest” brand out there. The company has a reputation to uphold, so when they changed their recipe and conducted the world’s largest blind taste test without consumers’ knowledge, more than a few people were surprised.

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