Kraft Runs the Largest Blind Taste Test Ever, And No One Noticed
To test a healthier recipe, the food giant put it out to market with no one the wiser
When you think of macaroni and cheese, you no doubt think about Kraft, which has managed to own the title of the “cheesiest” brand out there. The company has a reputation to uphold, so when they changed their recipe and conducted the world’s largest blind taste test without consumers' knowledge, more than a few people were surprised.
Last year, Kraft announced that they would be changing the recipe for their famed macaroni and cheese, but not everyone was excited about it, primarily because people don’t like change and also because the recipe would be taking a healthier route. As we’ve long known, preservatives in processed foods make a big difference in a person’s health and weight.