Lacoste Enriches Its Brand Campaign with Augmented Reality Book
The apparel brand puts a tech-layered spin on the fashion catalog
In 2015, Lacoste released a capsule collection that celebrated the launch of its new shoe, a limited edition racquet and a broad range of technical products. The French tennis apparel brand dedicated the whole campaign to the world of tennis and the LT12 racket with the tagline: ‘Elegance is Victory.’ A capsule collection is a collection of a few essential items of clothing. These are usually pieces that don’t go out of fashion, such as skirts, trousers, and coats, which can then get augmented with seasonal garments.