Lacoste Enriches Its Brand Campaign with Augmented Reality Book

Lacoste Enriches Its Brand Campaign with Augmented Reality Book

The apparel brand puts a tech-layered spin on the fashion catalog

Rob Kleiman
  • 4 march 2016

In 2015, Lacoste released a capsule collection that celebrated the launch of its new shoe, a limited edition racquet and a broad range of technical products. The French tennis apparel brand dedicated the whole campaign to the world of tennis and the LT12 racket with the tagline: ‘Elegance is Victory.’ A capsule collection is a collection of a few essential items of clothing. These are usually pieces that don’t go out of fashion, such as skirts, trousers, and coats, which can then get augmented with seasonal garments.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.