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The Keeper of Airbnb and Snapchat’s Visual Identity

The Keeper of Airbnb and Snapchat’s Visual Identity
Arts & Culture

Designers can create faster and more efficiently with a collaborative asset manager

Kiran Umapathy
  • 22 march 2016

Publicly launched today, Lingo is a Mac desktop app for indexing visual languages. It helps designers and their teams create and manage a single space for organizing, sharing and using consistent visual assets.

The app is a product from the makers of Noun Project, a website that aggregates and catalogs symbols from graphic designers around the world. It was born out of frustration and the lack of a good solution for sharing visual assets, which commonly happens over email, instant messaging, style guides or deep within a folder of folders.

lingo-kit.jpg
Lingo acts as a streamlined collaborative asset manager, letting users store and sort through all types of visuals including icons, photos, illustrations, colors, GIFs, or UI components. Supported files, which include SVG, EPS, PDF for vector content and PNG, GIF, JPG, TIFF for raster, are stored both locally and on the Lingo Cloud. Using a simple drag-and-drop (or copy and paste) action, users can add to their library or utilize assets on other design applications like Photoshop or Illustrator. Assets can also be tagged for easy keyword search.

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“By reimagining the way visual libraries are viewed, used, shared and distributed, Lingo is putting designers and entire teams closer to the assets they need to build their products,” Lingo CEO & Co-Founder Sofya Polyakov told PSFK. “This means they can build faster, and collaborate more efficiently.”

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Lingo has already been thoroughly tested with the design teams at companies including Airbnb, Dollar Shave Club, and Snapchat. According to Lingo, the app has become part of those teams’ regular workflow in a short span of time.

“Lingo had been a saving grace to our UX and Design teams,” Dollar Shave Club Sr. Experience Designer Matt Reamer said in the app’s pitch to media. “The ability to have a lightweight and super quick native app that we can share, update and control permissions of asset groups company-wide is badass. Just being able to tag and search assets on the fly saves hours.”

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Those sentiments were echoed by Airbnb Production Designer Jason Cros who told PSFK, “We had been looking for a very lightweight searchable DAM (digital asset manager) to store our icons and illustrations for quick reference and use. We found all that and more in Lingo.”

Beyond a repository with rapid search and deployment capabilities, the Lingo team encourages individuals and non-designers to use it as a space to store creative inspiration or aid personal projects.

Lingo offers a free plan for individuals with unlimited asset storage. Paid plans start at $9.99/month and include the option to add guests. A team plan with unlimited members is $49.99/month and offers a 30-day trial.

Lingo

+Airbnb
+collaborative asset manager
+creative inspiration
+culture
+Culture
+Design
+Dollar Shave Club
+Lingo
+Mac desktop app
+retail
+Snapchat
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