In Brief

Watch runners deliver your pizza to you in real-time

Sodo, a pizzeria in the U.K., made a vow to use only environment-friendly practices in operating its company. Part of that commitment is to never offer delivery options for its customers—cars used for deliveries add to air pollution—but a partnership with advertising company TBWA London became an exception. Say hello to your new pizza delivery guy: A local runner in London who delivers pizza for free!

 

TBWA London and Run Dem Crew, a local running club, joined efforts to deliver pizzas to Sodo’s customers. Yes, the runners in the running club were the ones delivering the pizzas personally and on foot for free during a one-day event.

MEMBER CONTENT
This content is available for Basic and Pro Members.
Already a member, log in