For Ford, the Future of Mobility Extends Beyond Just Cars
How three global trends informed the car company’s next generation of human experience
The world of automotive is going through a radical transformation with the onslaught of personal assistants and machine learning. As a result of entirely new suites of technology and services impacting the driver and customer experience, the shape of mobility solutions are being reimagined.
Car manufacturer Ford is an interesting example of a company putting a stamp on modern mobility. Their Ford Mobility Program is designed to create service experiences that exist outside of a reliable and safe vehicle, including greater connectivity and analytics. Last month, the company announced FordPass, an app for Ford car owners and non-owners alike that acts as a personal mobility assistant for everything from car sharing to navigation and parking, as well as mobile payments and restaurant recommendations. As the company aims to reposition itself from a brand that sells cars to a mobility provider across the board, it looks outside the automotive industry for inspiration.