L’Oreal Crafts Content That Is Meant to Engage Rather Than Push
The beauty brand's online fare features global trends and the professionals behind them
There is always a demand for inspiring stories, even in the seemingly frivolous beauty industry. L’Oreal, the world’s largest cosmetics and beauty company, launched FAB Beauty (FAB stands for flair, artistry, and beauty) an online publication designed specifically for that. The content platform is meant to support public relations through beauty content available in both English and French, with multimedia stories that highlight trends around the world and those who create (professionals) and interpret them (bloggers).