The beauty brand's online fare features global trends and the professionals behind them

There is always a demand for inspiring stories, even in the seemingly frivolous beauty industry. L’Oreal, the world’s largest cosmetics and beauty company, launched FAB Beauty (FAB stands for flair, artistry, and beauty) an online publication designed specifically for that. The content platform is meant to support public relations through beauty content available in both English and French, with multimedia stories that highlight trends around the world and those who create (professionals) and interpret them (bloggers).

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in