McDonald’s Transforms the Happy Meal Into An Engrossing Content Experience

McDonald’s Transforms the Happy Meal Into An Engrossing Content Experience
Advertising

The fast food king is giving children an engaging window into VR environments

Rob Kleiman
  • 4 march 2016

McDonald’s is running a pilot in Sweden of Happy Goggles, the company’s new virtual reality headset which can be folded from a Happy Meal box. With the launch of this campaign and the functional design of this project, the ‘golden arch’ is lowering the threshold so that everyone can afford to experience the virtual.

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