McDonald's Transforms the Happy Meal Into An Engrossing Content Experience
The fast food king is giving children an engaging window into VR environments
McDonald's is running a pilot in Sweden of Happy Goggles, the company's new virtual reality headset which can be folded from a Happy Meal box. With the launch of this campaign and the functional design of this project, the ‘golden arch' is lowering the threshold so that everyone can afford to experience the virtual.
By re-folding the box, customers can create a pair of virtual reality goggles. The idea came about, quite simply, by folding the usual Happy Meal box in a new way. The result, with the addition of a pair of lenses, turned into the VR Happy Goggles.