Watch Turns Telling Time into an Interactive Experience

Watch Turns Telling Time into an Interactive Experience

This watch's sculptured design adds depth to a simple timepiece

Lauren Kirkwood
  • 28 march 2016

The latest design for watch brand Movado originated with one main consideration in mind: how to design a three-dimensional watch face that would quickly draw in a viewer’s eye.

The result—the Movado Edge collection—is inspired by the movement of the sun throughout the day, as it attempts to recreate the shimmering quality of constantly changing reflections of light, only on a much smaller scale. The watch face consists of 60 subtle, textured ridges arranged in a circular pattern along the circumference of the face, with a very thin bezel that showcases the negative space on the aluminum surface.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.