Portugese Supermarket Turns Bus Stops into Orange Groves
Catch a bus and a dose of vitamin C in this sweet ad campaign
Most bus stops are havens for graffiti, used chewing gum and litter. But Portugese supermarket chain Continente recently turned one of Lisbon’s most heavily trafficked bus stops into something much more pleasing to the senses: an orange grove.
The effort is part of a campaign to promote a diet rich in fruit and vegetables, support Portugese farmers, and regulate fair prices for producers and consumers alike.
The bus stop itself, which is located near the iconic Amoreiras shopping center, was emblazoned with advertisements for the campaign, then decorated with giant orange tree leaves and real oranges. Slots on the side of the bus stop dispensed fresh, local oranges.