Pepsi Creates Dumbbell-Shaped Bottle to Encourage Healthy Living
The soda company attempts to inject itself into your workout routine
More and more, doctors, dietitians, and other health experts are telling us to cut out soda from our diets, as consistent consumption can lead to a multitude of health programs. Soda companies have been attempting to fight this rhetoric by reshaping themselves to fit a more active lifestyle, something which Pepsi has taken to a new level by creating a dumbbell-shaped bottle.
In partnership with Brazilian ad agency AlmapBBDO, this new 2 liter bottle for Pepsi Light (the name for Diet Pepsi outside of the United States) is shaped like a weight. The concept is meant to turn the calorie-free drink’s packaging into a 2 kilograms (approximately 4.4 pounds) free weight.