In Brief

The sportswear giant announces product and retail experiences tailored to each consumer

Nike, a brand with international recognition and strong financial performance—not to mention celebrity endorsements and Olympic partnerships—could have easily chosen to rest on its laurels in 2016. Instead, Nike has seized the year as an opportunity to unite its sports and retail technology around a central mission: personalization. Announced at its Innovation for EveryBody event, Nike is evolving its software, footwear and apparel to adapt to the strengths and needs of each user—empowering all athletes to “Just do it” with products and services designed specifically for them.

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