In Brief

This NYC shop put pleasure and health in the same space

MFA student Maia Kaufman created a concept pop-up store that’s dedicated to women’s health. The store merges important biological facts with fun toys. Named the V Store, the pop-up opened at 171 Elizabeth Street from March 11-13, 2016 in New York City.

Kaufman tells PSFK that through her research, she found out “there was a big gap in women’s knowledge about their bodies that was not being served by the current resources.” As a solution, she came up with a design for a concept store that’s commercially sustainable, and is not involved in policy making nor non-profits.

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