Pop-Up Sex Shop is Dedicated to Women’s Health
This NYC shop put pleasure and health in the same space
MFA student Maia Kaufman created a concept pop-up store that’s dedicated to women’s health. The store merges important biological facts with fun toys. Named the V Store, the pop-up opened at 171 Elizabeth Street from March 11-13, 2016 in New York City.
Kaufman tells PSFK that through her research, she found out “there was a big gap in women’s knowledge about their bodies that was not being served by the current resources.” As a solution, she came up with a design for a concept store that’s commercially sustainable, and is not involved in policy making nor non-profits.