Instead of the next breakout app, it was ‘analog’ nostalgia that drew big crowds to SXSW

This article titled “Why the most popular gadget at SXSW was … a pencil” was written by Nellie Bowles in Austin, for on Tuesday 15th March 2016 18.23 UTC

One of the hottest demos at Austin’s annual South by Southwest (SXSW) tech conference was a pencil.

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It was just a normal yellow No 2 pencil held overhead by a man with bouffant hair and a five o’clock shadow. More than a hundred people stood to watch the man at a packed bar in downtown Austin, which had been taken over by the world’s largest greeting card company, American Greetings.

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