Instead of the next breakout app, it was ‘analog’ nostalgia that drew big crowds to SXSW

This article titled “Why the most popular gadget at SXSW was … a pencil” was written by Nellie Bowles in Austin, for theguardian.com on Tuesday 15th March 2016 18.23 UTC

One of the hottest demos at Austin’s annual South by Southwest (SXSW) tech conference was a pencil.

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It was just a normal yellow No 2 pencil held overhead by a man with bouffant hair and a five o’clock shadow. More than a hundred people stood to watch the man at a packed bar in downtown Austin, which had been taken over by the world’s largest greeting card company, American Greetings.

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