Device relies on users' phone cameras to monitor and improve oral hygiene

Despite their best efforts, most people don’t brush their teeth properly: they brush too hard, do not brush long enough, or miss important zones of the mouth. Designed to coach individuals towards improving their oral hygiene, Oral B Genius is an intelligent brushing system that uses motion-sensing technology to identify missed spots in the mouth.

The Oral B Genius product kit includes a connected toothbrush, the Genius 9000, a corresponding app and a suction-cup holder to mount the smartphone to a bathroom mirror while brushing. Before brushing, users align their face to the smartphone’s front camera; the app and connected toothbrush work together to record brushing patterns and identify any missed spots. The system, which will enter the U.S. market in December 2016, allows users to identify poor habits and improve daily hygiene.

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