A Delivery Service Saves Veggies Deemed Too Ugly for Supermarkets

A Delivery Service Saves Veggies Deemed Too Ugly for Supermarkets
Food & Beverage

A crate subscription service reroutes unsightly produce to your doorstep

Leo Lutero
  • 11 march 2016

Edible fruits and veggies go directly to waste bins for being ‘too ugly’ to sell in well-lit, air-conditioned supermarkets, resulting in up to 40% produce waste. To fight this loss of good greens, a UK-based service is repacking vegetables and skipping the judgmental retail space by delivery the odd vegetables directly to your doorstep. Through this, Wonky Vegetables is planning to change our relationship with food, making us more accepting of the fact that odd-looking carrots and potatoes are just as good as their pretty cousins.

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